This year’s graduates find jobs through cloud recruitment
A company in Huaying City, Sichuan Province, introduces itself to online jobseekers via a live-broadcasting platform. Photo: Zhou Songlin/GUANGMING DAILY
On Feb. 28, China’s Ministry of Education launched the 24365 Online Campus Recruitment service, an initiative which will remain open 7/24 for the whole year. This means cloud recruitment has shifted from being an auxiliary to a central recruitment channel amid the epidemic.
Beijing Municipal Human Resources and Social Security Bureau, Beijing Municipal Education Commission, and the State-Owned Assets Supervision and Administration Commission of the People’s Government of Beijing Municipality jointly launched the 2020 Beijing Graduates Spring Online Recruitment Month activity on March 1. This will allow the implementation of 149 special online recruitment events and offer more than 40,000 positions from over 1,000 employers. At the same time, employers and graduates are being provided with one-stop services via the city-level employment information networks of university graduates, including such services as employment and entrepreneurship guidance, resume submission and video interviews for graduates, as well as online presentation and resume selection for employers.
Higher education institutions, who traditionally host presentations given by employers to introduce company information and job vacancies to graduates, are also actively looking for third-party live-broadcasting platforms to develop the format of online presentations. Peking University and Huazhong University of Science and Technology have chosen to deliver spring recruitment lectures on Kuaishou, a popular video-sharing app in China, while Nankai University, Jinan University and Beihang University have chosen another popular video-sharing app, Tik Tok.
The Department of Education along with other departments in Guangdong Province has been serving as a go-between matching resumes with job vacancies and recruitment requirements. They have launched the large-scale non-profit network recruitment service “the Kapok” via the Guangdong Provincial Employment and Entrepreneurship Smart Service Platform for University Students. The kapok is the flower of the city of Guangzhou, the capital city of Guangdong Province. The service conducts efficient and precise matching between graduates and the recruitment requirements of employers twice a week according to submitted resumes, changing face-to-face recruitment to one-stop “screen-to-screen” online recruitment.
The convenience of the online format is that it makes recruitment more targeted. Colleges and universities have launched special recruitment activities based on their own employment structure. Due to the large number of students majoring in information technology, urban construction, mechanical engineering and applied electronic technology, economics and management, Beijing University of Technology (BJUT) will hold two special recruitment events in late March to provide professional and precise matchmaking for graduates with firms.
“In cooperation with the Beijing University Graduates Employment Guidance Center, the two recruitment events can also serve graduates from other universities in Beijing,” said Gao Xuejin, director of the BJUT Career and Entrepreneurship Center, announcing that BJUT has been working with Zhaopin, 51Job and other social recruitment agencies to utilize their respective advantages in specific fields.
It is found that many previous employment guidance classes that required fees are now included in the employment guidance system of colleges and universities. At several surveyed universities, the career guidance centers have introduced courses from social training institutions such as Offcn. Meanwhile, one-to-one assistance for students with family or study difficulties and for those from the worst-hit Hubei Province is also being carried out.
“It is still necessary for students to set reasonable expectations. This year they may not be able to get a job as fast as they do before, and they should be mentally prepared to fight a protracted war. Meanwhile, students shouldn’t demand a perfect job. Under the background of the epidemic, the macroeconomic situation and the China-US trade friction, a wait-and-see strategy will allow some good job opportunities to slip by. Decisiveness is needed,” said Lin Jijia, director of the Career Guidance Center at Beijing Institute of Technology. In addition, Lin said that students shouldn’t have a ‘once-and-for-all’ mindset, because this is not the only opportunity to choose a job. Instead, when considering career planning, graduates should pay more attention to long-term career development.
This article was translated from Guangming Daily.
edited by YANG LANLAN