Published by China Renmin University Press, Methodology of Media Content Analysis by Peng Zengjun is in detail demonstrating the theories and methods of content analysis, the process of analyzing content, and the implementation procedures of researching.  Through the review of students’ homework collected in the appendix of this book and rich practical examples, especially some of which are closely related to Chinese journalism and communication, the author provides insightful discussions on researching subjects of content analysis, theories, the process of coding and analyzing, and how to write the reports as well. The book can be an important reference for scholars and students.

 

Professor Peng joined the Mass Communication Faculty in 2005 after completing Ph.D. study at the School of Journalism, University of Missouri at Columbia. His research interests include news writing, interviewing, the methodology of journalism and communication, international mass communication and so on.

 (Translated by Yang Min)