Journalism, communication education in transition

At a summit forum on media convergence held on May 19 at Shandong Normal University, scholars discussed ways to cultivate journalism talent in the new media era.

The appropriate response to the comprehensive transformation of the media business has become a major issue that researchers in the media industry have had to face in the era of media convergence. Professional instruction in journalism and communication requires constant innovation and transformation in the era of media convergence, said Xing Guang, vice president of Shandong Normal University. An open experimental teaching platform should be built based on such new technologies as cloud computing, big data and mobile internet to realize the cultivation of interdisciplinary and innovation-oriented professionals, Xing said.

China’s film and television industry has developed rapidly in recent years, but it also faces problems. Li Yeping, a professor from Shandong Normal University, said that the substantial development of the film and television industry is inseparable from the correct theoretical guidance and academic promotion. Scholars should engage in a serious academic discussion about the achievements and existing problems of the film and television industry to push forward its healthy development, Li added.

(edited by YU HUI)